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Apple supera Amazon e se torna a marca mais valiosa do mundo

Pela primeira vez em cinco anos, a Apple superou a Amazon e se tornou a marca mais valiosa do mundo.

Segundo o ranking Brand Finance Global 500, o valor da “Maçã” chegou a US$ 263,4 bilhões, cerca de R$ 1,41 trilhões na conversão direta.

A Amazon, que está na segunda posição, foi avaliada em US$ 254,2 bilhões, ou R$ 1,36 trilhões.

De acordo com o Business Insider, a marca Apple valorizou 87% no último ano, resultado de uma estratégia de diversificação de serviços.

Além de fabricante de produtos como celulares e computadores, a empresa atua no mercado varejista, como provedora de serviços e na distribuição de conteúdo.

Fonte: OlharDigital

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